Let Us Take a Look at 2017’s Creativity in Design
It is the world of digital today and the more it is important that the website design of your company is well presented. A website is considered the welcome mat of a company and a means to introduce what the company has to offer to the world. More so than having a user friendly website, since this is very important for this strategy, but also it should be designed in such a way that it can attract viewers. In today’s competitive digital world, a website must be able to literally attract viewers who will become potential customers, and this can be done by its seeming graphics, speedy service and usability, which give an impression of a highly professional and competent website. A website with lifeless list menus and static word dense descriptions are not anymore in style, but on the other hand, have a website that is designed with creativity which will entice viewers thus increasing the traffic of your site and help attain a positive bottom figure of the company.
Having a creative web design is thus more of a necessity today so that it can capture the brand’s personality, and to do this web design and planning in a creative way, tech specialists who know what they are doing are suited to do the job, like those IT services professionals. It is thus fair to say that tech designers are considered our artists in today’s modern digital world.
It can also be noted that minimalism is the modern strategy in marketing. In web designing today, being minimal would be an incorporation of colours and bolder headlines and simple universal icons.
It is the end goal of a minimalist site to give a clear visual communication with viewers and potential customers. Generally, when we say design, what comes into our minds is imagery. In 2017 however, design is not merely static but incorporated with video that opened a new dynamism.
Long scrolling is another invention that followed the dynamism of video and of which more and more websites are being patterned. Navigation is being reinvented by designers so as to make users engage in the site with more accessible information. In order to increase in parallax, a 3D effect is also being added to the site.
Among the big and bold graphics and photography, illustration is rising in its popularity, erasing the idea that subtlety of expression has disappeared in the area of artistry but instead has grown in popularity. This is because of the fact that illustration is a visual language that can speak and present itself firmly without being vulgar, a quality that many companies would prefer.