Do you want your business exposed to millions of people? Facebook does just that! Millions of people use it every day, and you could get in contact with some of them by starting a good marketing campaign.
An ideal way to encourage fans is to always reply to their wall postings. Monitor you wall regularly, and reply to any @ messages. When it is someone complaining, you must reply immediately.
Consider Facebook to be a platform in sharing content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Treat it as such. Post real blog posts to promote your posts from other media channels to your Facebook page. You will realize that Facebook will help drive high traffic!
Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. They let you get information together in an easily readable format. For instance, use a custom tab for any contests you might run.
The key to successful marketing with Facebook is having a strong base of fans. This means that your focus should be on building your follower count until you have around 5,000 people following you. After that threshold has been reached, your conversion rate is going to start marching.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. When posting on other’s Facebook pages, it can get you significant attention. Remember that the comments you leave on another page should be professional in nature. Only post things that are worthy of posting. Spamming other peoples sites can have negative consequences on your own site over time.
Provide sign-up forms on your page. Providing something useful just for registering is a good way to keep the conversation going with interested parties. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.
A good way to convert visitors to your page into followers is to hide content from non-fans. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. Try to hide just a small portion of the content on your page so you don’t have trouble with SEO later on.
Don’t share updates that have no direct relation to your own content. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. Utilize personal accounts in order to talk about personal endeavors.
When making a decision, ask your fans for input. People will appreciate the gesture. What better way to do so with your community than to get them involved in some basic decisions. For example, let them choose the name of your next product or dictate the direction of your next blog post.
Facebook can be an incredible marketing tool for your business. There are lots of folks in Facebook-land, and they may be interested in learning what you are all about. Keep the tips you’ve learned here in mind as you plan and execute your Facebook marketing plan. The potential is unlimited regarding Facebook marketing.