When it comes to solid website design, there are a variety of different principals that you should adhere to. This is regardless of whether it’s a website design or for anything else. This is because you’re creating your website for a reason, and some fundamental principles ensure that you’re able to satisfy this reason. After all, the majority of sites are created to attract and inform users, while others go a step further and aim to convince readers to buy something. However, many people may be coming up short as to how to properly develop a website that does what they want it to. That being said, there are a few guiding principles that you should follow to ensure that your website attracts visitors and turns them into regular customers.
Strong Color Palette
This might sound like it’s relatively minor, but it can have a clear effect on your overall brand. Having a strong, but limited, color palette can help create cohesiveness between everything your business puts out. Putting time and energy into figuring out which color palette you like can pay off significant dividends. However, it’s also worth noting that a color palette with a minimal amount of colors have been shown to be a lot more effective and visually appealing than those with too many colors.
Relevant Calls To Action
Calls to action are what convert readers into leads and customers. With that in mind, they can play a vital role in the success of your website, especially if you’re planning on selling a variety of products online. However, these calls can also include the likes of following you on social media or signing up to a newsletter; in essence, it helps to guide them to do whatever you want them to do. These can take a while to perfect and may require a certain amount of changes to be as effective as possible. They can also include the likes of inviting them to download free resources that you’ve developed to help convert them into customers.
Design For The User
This guiding principle is exactly what it sounds like. After all, your website is supposed to be made as somewhat of a resource to your users, as well as your business. Because of that, you should always ensure that you’re designing your website with your end user in mind. This is a mistake that many businesses can make, as they design their website to rank highly and treat their potential customers as a secondary concern. However, how often your customers visit your site, as well as for how long, can play an integral part of your rankings, never mind conversions. Because of this, your website should be designed for your users before taking search rankings into account. This is true regardless of whether you’re creating a cannabis website design or anything else.
By following each of these principals, as well as a few others, your website should help attract more visitors. It will also convert them on a more regular basis. It also means that your business will have a website that works for you instead of being a drain on resources.