Business owners are always trying to think of ways to attract new customers without spending a lot of money. Email marketing is a cheap and efficient way to do this. If you don’t know the ins and outs of email marketing, keep reading! The piece that follows will explain it all to you.
Do not send out unsolicited emails. If you send marketing materials to people who didn’t ask for them, they may mark your marketing messages as spam. This will convey a bad image for your business and your IP address will be blocked if a lot of people complain about your emails, which means no one will receive your emails.
Create email copy which is personal and endearing. As with marketing in general, the more personal you are, the more likely a customer will trust you and work or purchase with you. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that in your communications with them.
Each message needs on clear message. Keep your content concise and focused, so your customers do not become disinterested. Only send one message and make it short within reason, easily getting to the point. Your customers will be happy that they’re not being bombarded with too much information.
Make use of A/B testing for variations on your subject lines. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines. This will let you see which types of subject lines increase your open rates and, conversely, which types of subject lines get ignored in the inbox.
Be sure to test different email formats. Keeping your most vital information near the top is important in any layout you try. Be sure to try various formats to see what gets the best feedback When you find a format that is effective, stick with it. This consistency will make it easy for customers to know where to locate your information and maneuver through your emails quicker.
Perform in a consistent manner. Stay with the same logo and color scheme in your email. Use a readable font as well. After receiving a few messages, consumers will begin to recognize you, hopefully causing them to pay attention to your emails. A recognizable brand is an important marketing factor, especially with email marketing.
Make your emails content rich. Put some helpful information in emails and don’t just put in information related to sales. Provide subscribers with special access to informative articles not available elsewhere on your site. Include privileged access to special offers or sales for services and products. Send out holiday greetings and specials, not just when you desire something.
The tips you just read should make it clear that email marketing is a great way to grow your customer base without spending inordinate amounts of money. For that low cost, you don’t have any reasons not to make use of a good email marketing plan. Remember these tips so you can see better results with your marketing strategy.